Colaborativa is a Brazilian platform that uses semantic intelligence in the search, creates projects based on cognitive learning and gamification. In 2018 Colaborativa enters a new phase and for that, they decide to redesign the logo and brand identity.
Their goal was that the logo would be flexible enough for all the applications and that transmitted what the company is and what it does. As a final product besides the possible applications they needed a brand guideline too.
For the symbol, I wanted to create something that could be a pattern made by a machine but at the same time was human and friendly. I thought that something based on generative-art, something that grows step by step, as the knowledge of Colaborativa platform could be a good solution.
It represents the multiplication of knowledge in a constant way, being created from a generative pattern. From something small, we go to something infinite.
An ad hoc typography was created, the C is more striking because it is used in the symbol. The source transmits humanity through its curves and movement, one letter supports the other maintaining a rhythm. Yet it is stable because it is balanced and proportional.