Each Christmas, Movistar engages on a communication campaign to greet their self-employed over the holidays. They compose an important segment in the business level, and are also a demanding and select public, with very different needs from the rest.
To deal with it, we offered something more than a congratulation. Something aimed to their self-employed aspect, to the single fact they don’t get to enjoy on Christmas: an in-company celebration.
Accordingly, Movistar set up the first ever dinner party made by and for the independent professionals: “Self-employed Professionals Christmas Dinner”, which was celebrated in six Spanish cities and repeated annually ever since.
We communicated this inedited event through a spot, online and offline campaigns, with the main intent to assemble these professionals. My work was mainly on the concept, pre-production and development of most of the advertising pieces.