Are you up in it? | Campaign of the new launching. Are you up in it?

Client: Microsoft – MSN
Date: 2011
Services: Online Campaign
Agency:: DDB
Creative Director:: Gustavo Montoro
Art Director:: Pablo Calzado
Creative/Art Junior:: Lais Kantor
Creative/Copy Junior:: Maria Estallo
Account Manager:: Carolina Lloreda

For the presentation of the new Microsoft portal we created a campaign based on the benefits that offers to its users. Thus, we presented different characters whom, thanks to the content of the portal, are informed about topics distant from their lifestyle.

he campaign was developed through 18 spots, a wide media plan and a magnificent opening party in Madrid.

I’ve been a part of all the steps of this project, since the concept and pre-production to the art direction and development of all the advertising material along with Pablo Calzado.