Pedro del Hierro is the most important fashion brand of the Cortefiel Group. Luxury, exclusivity and quality were transmitted over all the season material in a soft transition from the earlier campaigns (considered of questionable execution).
With that in mind, we made a proposition to work with international models and invest in prime producing – led by CP Works and EnriMür Productions – allowing maximum protagonism to the design and its essence.
Besides the art direction, I was responsible for the concept, the production, and the visual identity of online and offline graphic pieces.
Digital
